LATEST BLOGS
Each month, Ed shares his perspective on sports marketing. Most of his writing speaks to the impact that trends or events might have on sponsorship strategies. Others might be topical to new opportunities that a market may have based on developments in the industry.
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- Careers in Sports Marketing
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Sports Media is More Popular Than Ever
I recently read in one of the trades that we are currently in the ‘golden…
Spring Training Sponsorship Strategies
It’s that time of year when roughly half of major league baseball comes to Arizona…
Are Sports Sponsorships A Good Investment?
As the owner of a sports marketing company in Phoenix, I am frequently asked if…
The Fiesta Bowl is a Great Sports Sponsorship Opportunity
Local brands have no shortage of sports sponsorship options in the Phoenix market. These options…
College Athletics is Facing Unprecedented Change
Maximizing revenue generation is not a new thing in sports. Next to winning, it’s always…
The CW Plays Ball
Last month we dived into the relatively murky waters of local sports rights. I appreciate…
CONSULTING. MEDIA BUYING. SPONSORSHIPS.