LATEST BLOGS
Each month, Ed shares his perspective on sports marketing. Most of his writing speaks to the impact that trends or events might have on sponsorship strategies. Others might be topical to new opportunities that a market may have based on developments in the industry.
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ASU Athletics Has Hit Rock Bottom
I’m going to do my best here not to sound too much like a fan.…
How to Stand Out When Others are Stumbling as a WM Open Sponsor
I’m not here to dogpile on the WM Open, nor do I feel it’s worthwhile…
Does Amazon’s Latest Move Affect Our Local Sports Teams?
The sports broadcasting landscape continues its amorphic ways as rights, money, and access change hands…
Sports-Related Endorsements are a Win for Your Brand
For some 30 years, I’ve been in and around the sports media landscape in Arizona.…
A College Football Sponsorship is Still a Great Place for Your Brand
I’m fairly certain that most of us feel that college football has changed both drastically…
The Effect of Conference Realignment on Sponsors
Editor's note: I wrote this blog three different times. The first two versions were full…
CONSULTING. MEDIA BUYING. SPONSORSHIPS.