LATEST BLOGS
Each month, Ed shares his perspective on sports marketing. Most of his writing speaks to the impact that trends or events might have on sponsorship strategies. Others might be topical to new opportunities that a market may have based on developments in the industry.
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How a NO Vote Affects the Phoenix Sports Market
The ongoing drama that is the Arizona Coyotes continues. Last week voters in Tempe rejected…
The Business Effects of a Shorter MLB Game
Major League Baseball is working hard to save themselves from themselves if you know what…
Bally Sports Files for Chapter 11
My former employer, and frankly the very best place I ever worked (outside of my…
Ticketing Apps … Foul or Fair?
For those of you not keeping score, a lot has changed in the world of…
The Best Sports Activation of All Time
Teaching sports marketing has given me the opportunity, if not the excuse, to look closer…
Marketing Your Team to Gen Z
For us to properly address the topic at hand, let’s first clarify just who Generation…
CONSULTING. MEDIA BUYING. SPONSORSHIPS.