LATEST BLOGS
Each month, Ed shares his perspective on sports marketing. Most of his writing speaks to the impact that trends or events might have on sponsorship strategies. Others might be topical to new opportunities that a market may have based on developments in the industry.
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The CW Plays Ball
Last month we dived into the relatively murky waters of local sports rights. I appreciate…
The Arizona Local TV Sports Market Explained
Before we begin let me readily admit that I am only going to scratch the…
Sports Marketing Success
It was the Roman philosopher Seneca who defined luck as ‘preparation meets opportunity.’ This pre-Ted…
A Review of the AZ Sports Landscape in 2024
It’s that time of year again when we review our sports marketing landscape to identify…
10 Things I Learned While Working the NFL Draft 2024
I’m Taylor Hedrick, and I’m a digital specialist for Line Drive Sports Marketing. If you…
What’s Next for Coyotes Sponsors?
As the owner of a sports marketing consulting firm, I occasionally need to remind myself…
CONSULTING. MEDIA BUYING. SPONSORSHIPS.