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    LATEST BLOGS

    Each month, Ed shares his perspective on sports marketing. Most of his writing speaks to the impact that trends or events might have on sponsorship strategies. Others might be topical to new opportunities that a market may have based on developments in the industry.

    How a NO Vote Affects the Phoenix Sports Market - Line Drive Sports Marketing

    How a NO Vote Affects the Phoenix Sports Market

    The ongoing drama that is the Arizona Coyotes continues. Last week voters in Tempe rejected…

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    Business Effects of a Shorter MLB Game - Line Drive Sports Marketing

    The Business Effects of a Shorter MLB Game

    Major League Baseball is working hard to save themselves from themselves if you know what…

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    Bally-Sports-Goes-Bankrupt-Line-Drive-Sports-Marketing

    Bally Sports Files for Chapter 11

    My former employer, and frankly the very best place I ever worked (outside of my…

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    Digital Ticketing Apps - Foul or Fair

    Ticketing Apps … Foul or Fair?

    For those of you not keeping score, a lot has changed in the world of…

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    The Best Sports Activation of All Time-Blog-by-Ed-Olsen---Line-Drive-Sports-Marketing

    The Best Sports Activation of All Time

    Teaching sports marketing has given me the opportunity, if not the excuse, to look closer…

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    Marketing Your Team to Gen Z - Blog by Ed Olsen - Line Drive Sports Marketing

    Marketing Your Team to Gen Z

    For us to properly address the topic at hand, let’s first clarify just who Generation…

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    Get your brand in front of the right fans… for the right price.

    Engaging in a sports sponsorship agreement can be a highly effective way to establish your brand, grow your customer base, and deliver an impactful call to action.

     

    With over 20 years of experience, we understand the process, the assets, and the possibilities that a properly executed sponsorship can deliver.

    CONSULTING. MEDIA BUYING. SPONSORSHIPS.

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