Sports Marketing Blog - Line Drive Sports Marketing

LATEST BLOGS

Each month, Ed shares his perspective on sports marketing. Most of his writing speaks to the impact that trends or events might have on sponsorship strategies. Others might be topical to new opportunities that a market may have based on developments in the industry.

Nielsen Moves the Goalposts: What New Ratings Mean for Sports Marketing

Nielsen ratings have always been the currency by which television establishes value to rights holders…

Winning During the MLB Lockout: A Sports Sponsorship Strategy for Brands

Major League Baseball’s current collective bargaining agreement is going to expire on December 1st. An…

A Cell Phone Plan Every AD Should Know About

Each morning begins with a perusal of the trades. Keeping up with the business of…

Social Media Marketing Tips for Sports Teams

It’s a given that social media usage is here to stay and will continue to…

When to Say NO to a Sports Sponsorship

Wait, sports marketing types aren’t supposed to be dissuading brands from engaging in a sports…

Ten Important Skills for Sponsorship Sales

I am oftentimes motivated to write blogs based on personal experiences … this is one…

Get your brand in front of the right fans… for the right price.

Engaging in a sports sponsorship agreement can be a highly effective way to establish your brand, grow your customer base, and deliver an impactful call to action.

With over 20 years of experience, we understand the process, the assets, and the possibilities that a properly executed sponsorship can deliver.

SEE WHAT WE OFFER

CONSULTING. MEDIA BUYING. SPONSORSHIPS.

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