LATEST BLOGS
Each month, Ed shares his perspective on sports marketing. Most of his writing speaks to the impact that trends or events might have on sponsorship strategies. Others might be topical to new opportunities that a market may have based on developments in the industry.
- All
- Careers in Sports Marketing
- Future of Sports Marketing
- Phoenix Sports
- Sponsorship Activations
- Sports Marketing Consulting
- Sports Marketing News
- Sports Media Buying
Ticketing Apps … Foul or Fair?
For those of you not keeping score, a lot has changed in the world of…
The Best Sports Activation of All Time
Teaching sports marketing has given me the opportunity, if not the excuse, to look closer…
Marketing Your Team to Gen Z
For us to properly address the topic at hand, let’s first clarify just who Generation…
Sports Sponsorships Can Be Terminated
The Robert Sarver story seemingly came to a head last week when the NBA announced…
How To Be An NFL Sponsor For Less
This blog was inspired by a collateral piece I received from a mortgage broker. Admittedly,…
It’s High Time We Embrace CBD as a Sponsor
And so it begins … to be fair it began some time ago but a…
CONSULTING. MEDIA BUYING. SPONSORSHIPS.