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    LATEST BLOGS

    Each month, Ed shares his perspective on sports marketing. Most of his writing speaks to the impact that trends or events might have on sponsorship strategies. Others might be topical to new opportunities that a market may have based on developments in the industry.

    Digital Ticketing Apps - Foul or Fair

    Ticketing Apps … Foul or Fair?

    For those of you not keeping score, a lot has changed in the world of…

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    The Best Sports Activation of All Time-Blog-by-Ed-Olsen---Line-Drive-Sports-Marketing

    The Best Sports Activation of All Time

    Teaching sports marketing has given me the opportunity, if not the excuse, to look closer…

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    Marketing Your Team to Gen Z - Blog by Ed Olsen - Line Drive Sports Marketing

    Marketing Your Team to Gen Z

    For us to properly address the topic at hand, let’s first clarify just who Generation…

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    Sports Sponsorships Can Be Terminated - Line Drive Sports Marketing - Ed Olsen

    Sports Sponsorships Can Be Terminated

    The Robert Sarver story seemingly came to a head last week when the NBA announced…

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    NFL Sponsorships - Line Drive Sports Marketing - Ed Olsen

    How To Be An NFL Sponsor For Less

    This blog was inspired by a collateral piece I received from a mortgage broker. Admittedly,…

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    It’s High Time We Embrace CBD as a Sponsor - Line Drive Sports Marketing

    It’s High Time We Embrace CBD as a Sponsor

    And so it begins … to be fair it began some time ago but a…

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    Get your brand in front of the right fans… for the right price.

    Engaging in a sports sponsorship agreement can be a highly effective way to establish your brand, grow your customer base, and deliver an impactful call to action.

     

    With over 20 years of experience, we understand the process, the assets, and the possibilities that a properly executed sponsorship can deliver.

    CONSULTING. MEDIA BUYING. SPONSORSHIPS.

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