LATEST BLOGS
Each month, Ed shares his perspective on sports marketing. Most of his writing speaks to the impact that trends or events might have on sponsorship strategies. Others might be topical to new opportunities that a market may have based on developments in the industry.
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Winning During the MLB Lockout: A Sports Sponsorship Strategy for Brands
Major League Baseball’s current collective bargaining agreement is going to expire on December 1st. An…
A Cell Phone Plan Every AD Should Know About
Each morning begins with a perusal of the trades. Keeping up with the business of…
Social Media Marketing Tips for Sports Teams
It’s a given that social media usage is here to stay and will continue to…
When to Say NO to a Sports Sponsorship
Wait, sports marketing types aren’t supposed to be dissuading brands from engaging in a sports…
Ten Important Skills for Sponsorship Sales
I am oftentimes motivated to write blogs based on personal experiences … this is one…
NIL: Is It The Right Play For My Business
It’s 2026 … so I had ChatGPT write a blog post on NIL for small-to-medium-sized…
CONSULTING. MEDIA BUYING. SPONSORSHIPS.