LATEST BLOGS
Each month, Ed shares his perspective on sports marketing. Most of his writing speaks to the impact that trends or events might have on sponsorship strategies. Others might be topical to new opportunities that a market may have based on developments in the industry.
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A Review of the AZ Sports Landscape
With the Phoenix Suns out of the playoffs, it just seems like a good time…
Your Own Personal Utility Player
I’ve pretty much flogged the horse all the way to the glue factory on different…
10 Things to Consider Before Buying an Event Sponsorship
Event sponsorship can be a great opportunity for a brand to showcase a product, expand…
Negotiating a Sports Sponsorship Agreement
If you’re considering an investment in sports or looking to improve the ROI of an…
The Future of Bowl Game Sponsorships
The vast changes that we’ve seen in college athletics have left their mark on this…
Why RECAPS are CAPITALIZED
For those of you not in the know, a sports sponsorship RECAP is a detailed…
CONSULTING. MEDIA BUYING. SPONSORSHIPS.