Are Sports Sponsorships A Good Investment?
As the owner of a sports marketing company in Phoenix, I am frequently asked if investing in a local sports…
The Fiesta Bowl is a Great Sports Sponsorship Opportunity
Local brands have no shortage of sports sponsorship options in the Phoenix market. These options include three major league franchises…
College Athletics is Facing Unprecedented Change
Maximizing revenue generation is not a new thing in sports. Next to winning, it’s always at the forefront of a…
The CW Plays Ball
Last month we dived into the relatively murky waters of local sports rights. I appreciate the feedback, with many people…
The Arizona Local TV Sports Market Explained
Before we begin let me readily admit that I am only going to scratch the surface of what has become…
Sports Marketing Success
It was the Roman philosopher Seneca who defined luck as ‘preparation meets opportunity.’ This pre-Ted Talk gold is applicable to…
A Review of the AZ Sports Landscape in 2024
It’s that time of year again when we review our sports marketing landscape to identify trends for what might be…
What’s Next for Coyotes Sponsors?
As the owner of a sports marketing consulting firm, I occasionally need to remind myself to write dispassionately about an…
ASU Athletics Has Hit Rock Bottom
I’m going to do my best here not to sound too much like a fan. This will be hard because,…
How to Stand Out When Others are Stumbling as a WM Open Sponsor
I’m not here to dogpile on the WM Open, nor do I feel it’s worthwhile for me to do so…