Nielsen Moves the Goalposts: What New Ratings Mean for Sports Marketing
Nielsen ratings have always been the currency by which television establishes value to rights holders that ultimately sell advertising to…
Winning During the MLB Lockout: A Sports Sponsorship Strategy for Brands
Major League Baseball’s current collective bargaining agreement is going to expire on December 1st. An agreement before that date isn’t…
A Cell Phone Plan Every AD Should Know About
Each morning begins with a perusal of the trades. Keeping up with the business of sports marketing requires a fair…
Social Media Marketing Tips for Sports Teams
It’s a given that social media usage is here to stay and will continue to grow. As such, many brands,…
When to Say NO to a Sports Sponsorship
Wait, sports marketing types aren’t supposed to be dissuading brands from engaging in a sports sponsorship … right? I mean,…
Ten Important Skills for Sponsorship Sales
I am oftentimes motivated to write blogs based on personal experiences … this is one of those times. I’ll skip…
NIL: Is It The Right Play For My Business
It’s 2026 … so I had ChatGPT write a blog post on NIL for small-to-medium-sized brands. Upon review, I am…
Turning Sports Sponsorships Into Real ROI
There are few, if any, scalable marketing strategies that outperform professional and collegiate sports. Sports sponsorships at this level deliver…
Sports Rights, Streaming Fights, and What Sponsors Need to Know
The recent sports equinox of 2025 did not disappoint. It did, however, drive home an important point that sports consumption…
Sports and Charity: How Brands Win By Giving Back
There are a total of eleven (11) professional sports teams operating in the Phoenix (5) and Seattle (6) markets. These…