The Best Sports Activation of All Time
Teaching sports marketing has given me the opportunity, if not the excuse, to look closer at specific sponsorship deals that…
Marketing Your Team to Gen Z
For us to properly address the topic at hand, let’s first clarify just who Generation Z is. Essentially, they are…
Sports Sponsorships Can Be Terminated
The Robert Sarver story seemingly came to a head last week when the NBA announced a one-year suspension coupled with…
How To Be An NFL Sponsor For Less
This blog was inspired by a collateral piece I received from a mortgage broker. Admittedly, being ‘in the business’ of…
It’s High Time We Embrace CBD as a Sponsor
And so it begins … to be fair it began some time ago but a new category of advertiser has…
Tips for Making NIL Work for Your Brand
Whereas everyone seems to agree that the NCAA has fumbled on the proverbial one-yard line when it comes to anything…
A Review of the AZ Sports Landscape
With the Phoenix Suns out of the playoffs, it just seems like a good time to take a step back…
Your Own Personal Utility Player
I’ve pretty much flogged the horse all the way to the glue factory on different steps you should take and…
10 Things to Consider Before Buying an Event Sponsorship
Event sponsorship can be a great opportunity for a brand to showcase a product, expand market awareness, and gather important…
Negotiating a Sports Sponsorship Agreement
If you’re considering an investment in sports or looking to improve the ROI of an existing sports sponsorship investment, it…