The Arizona Local TV Sports Market Explained
Before we begin let me readily admit that I am only going to scratch the surface of what has become…
Sports Marketing Success
It was the Roman philosopher Seneca who defined luck as ‘preparation meets opportunity.’ This pre-Ted Talk gold is applicable to…
A Review of the AZ Sports Landscape in 2024
It’s that time of year again when we review our sports marketing landscape to identify trends for what might be…
What’s Next for Coyotes Sponsors?
As the owner of a sports marketing consulting firm, I occasionally need to remind myself to write dispassionately about an…
ASU Athletics Has Hit Rock Bottom
I’m going to do my best here not to sound too much like a fan. This will be hard because,…
How to Stand Out When Others are Stumbling as a WM Open Sponsor
I’m not here to dogpile on the WM Open, nor do I feel it’s worthwhile for me to do so…
Does Amazon’s Latest Move Affect Our Local Sports Teams?
The sports broadcasting landscape continues its amorphic ways as rights, money, and access change hands on a seemingly daily basis…
Sports-Related Endorsements are a Win for Your Brand
For some 30 years, I’ve been in and around the sports media landscape in Arizona. Like any industry, the sports…
A College Football Sponsorship is Still a Great Place for Your Brand
Getty Images I’m fairly certain that most of us feel that college football has changed both drastically and rapidly…
Suns and Diamondbacks Have New TV Rights Holders
Getty Images Two of the Valley’s major sports franchises are moving broadcast TV platforms. The move is a seismic…