What to Watch This Summer
I was so distracted from abnormal world events these past few years that it didn’t hit home that the Coyotes…
Are Sports Sponsorships A Good Investment?
As the owner of a sports marketing company in Phoenix, I am frequently asked if investing in a local sports…
The Fiesta Bowl is a Great Sports Sponsorship Opportunity
Local brands have no shortage of sports sponsorship options in the Phoenix market. These options include three major league franchises…
College Athletics is Facing Unprecedented Change
Maximizing revenue generation is not a new thing in sports. Next to winning, it’s always at the forefront of a…
The CW Plays Ball
Last month we dived into the relatively murky waters of local sports rights. I appreciate the feedback, with many people…
The Arizona Local TV Sports Market Explained
Before we begin let me readily admit that I am only going to scratch the surface of what has become…
What’s Next for Coyotes Sponsors?
As the owner of a sports marketing consulting firm, I occasionally need to remind myself to write dispassionately about an…
ASU Athletics Has Hit Rock Bottom
I’m going to do my best here not to sound too much like a fan. This will be hard because,…
How to Stand Out When Others are Stumbling as a WM Open Sponsor
I’m not here to dogpile on the WM Open, nor do I feel it’s worthwhile for me to do so…
Does Amazon’s Latest Move Affect Our Local Sports Teams?
The sports broadcasting landscape continues its amorphic ways as rights, money, and access change hands on a seemingly daily basis…