Turning Sports Sponsorships Into Real ROI
There are few, if any, scalable marketing strategies that outperform professional and collegiate sports. Sports sponsorships at this level deliver…
Sports Rights, Streaming Fights, and What Sponsors Need to Know
The recent sports equinox of 2025 did not disappoint. It did, however, drive home an important point that sports consumption…
ESPN’s Direct-To-Consumer Play
It’s hard to argue that ESPN isn’t the most established name in sports media. It’s just as hard to deny…
Are Sports Sponsorships A Good Investment?
As the owner of a sports marketing company in Phoenix, I am frequently asked if investing in a local sports…
The CW Plays Ball
Last month we dived into the relatively murky waters of local sports rights. I appreciate the feedback, with many people…
Does Amazon’s Latest Move Affect Our Local Sports Teams?
The sports broadcasting landscape continues its amorphic ways as rights, money, and access change hands on a seemingly daily basis…
How a NO Vote Affects the Phoenix Sports Market
The ongoing drama that is the Arizona Coyotes continues. Last week voters in Tempe rejected three ballot measures that would…
The Business Effects of a Shorter MLB Game
Major League Baseball is working hard to save themselves from themselves if you know what I mean... rights holders and…
Bally Sports Files for Chapter 11
My former employer, and frankly the very best place I ever worked (outside of my own company), has declared bankruptcy…
Sports Sponsorships Can Be Terminated
The Robert Sarver story seemingly came to a head last week when the NBA announced a one-year suspension coupled with…