Spring Training Sponsorship Strategies
It’s that time of year when roughly half of major league baseball comes to Arizona for spring training. For most…
The Fiesta Bowl is a Great Sports Sponsorship Opportunity
Local brands have no shortage of sports sponsorship options in the Phoenix market. These options include three major league franchises…
What’s Next for Coyotes Sponsors?
As the owner of a sports marketing consulting firm, I occasionally need to remind myself to write dispassionately about an…
ASU Athletics Has Hit Rock Bottom
I’m going to do my best here not to sound too much like a fan. This will be hard because,…
How to Stand Out When Others are Stumbling as a WM Open Sponsor
I’m not here to dogpile on the WM Open, nor do I feel it’s worthwhile for me to do so…