LATEST BLOGS
Each month, Ed shares his perspective on sports marketing. Most of his writing speaks to the impact that trends or events might have on sponsorship strategies. Others might be topical to new opportunities that a market may have based on developments in the industry.
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- Careers in Sports Marketing
- Future of Sports Marketing
- Phoenix Sports
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Time to Invest in Women’s Sports
The expansion of sports as a platform to engage vast and, therefore, valuable audiences in…
ESPN’s Direct-To-Consumer Play
It’s hard to argue that ESPN isn’t the most established name in sports media. It’s…
What to Watch This Summer
I was so distracted from abnormal world events these past few years that it didn’t…
Sports Media is More Popular Than Ever
I recently read in one of the trades that we are currently in the ‘golden…
Spring Training Sponsorship Strategies
It’s that time of year when roughly half of major league baseball comes to Arizona…
Are Sports Sponsorships A Good Investment?
As the owner of a sports marketing company in Phoenix, I am frequently asked if…
CONSULTING. MEDIA BUYING. SPONSORSHIPS.