Ed Olsen, Author at Line Drive Sports Marketing

ESPN’s Direct-To-Consumer Play

It’s hard to argue that ESPN isn’t the most established name in sports media. It’s just as hard to deny…

For the past four years, colleges of all sizes have been struggling with the impact of NIL on their athletic…

I was so distracted from abnormal world events these past few years that it didn’t hit home that the Coyotes…

I recently read in one of the trades that we are currently in the ‘golden age’ for sports media. The…

It’s that time of year when roughly half of major league baseball comes to Arizona for spring training. For most…

As the owner of a sports marketing company in Phoenix, I am frequently asked if investing in a local sports…

Local brands have no shortage of sports sponsorship options in the Phoenix market. These options include three major league franchises…

Maximizing revenue generation is not a new thing in sports. Next to winning, it’s always at the forefront of a…

Last month we dived into the relatively murky waters of local sports rights. I appreciate the feedback, with many people…

Before we begin let me readily admit that I am only going to scratch the surface of what has become…