Sports-Related Endorsements are a Win for Your Brand
For some 30 years, I’ve been in and around the sports media landscape in Arizona. Like any industry, the sports…
A College Football Sponsorship is Still a Great Place for Your Brand
I’m fairly certain that most of us feel that college football has changed both drastically and rapidly. This past year…
The Effect of Conference Realignment on Sponsors
Editor's note: I wrote this blog three different times. The first two versions were full of vitriol and hate ……
Suns and Diamondbacks Have New TV Rights Holders
Two of the Valley’s major sports franchises are moving broadcast TV platforms. The move is a seismic shake-up in the…
Do Your Research When It Comes to Sports Sponsorships
In my almost thirty years of sales, marketing, and sports sponsorship experience I’ve come to learn many things. If you…
How a NO Vote Affects the Phoenix Sports Market
The ongoing drama that is the Arizona Coyotes continues. Last week voters in Tempe rejected three ballot measures that would…
The Business Effects of a Shorter MLB Game
Major League Baseball is working hard to save themselves from themselves if you know what I mean... rights holders and…
Bally Sports Files for Chapter 11
My former employer, and frankly the very best place I ever worked (outside of my own company), has declared bankruptcy.…
The Best Sports Activation of All Time
Teaching sports marketing has given me the opportunity, if not the excuse, to look closer at specific sponsorship deals that…
Marketing Your Team to Gen Z
For us to properly address the topic at hand, let’s first clarify just who Generation Z is. Essentially, they are…