How a NO Vote Affects the Phoenix Sports Market
The ongoing drama that is the Arizona Coyotes continues. Last week voters in Tempe rejected three ballot measures that would…
The Business Effects of a Shorter MLB Game
Major League Baseball is working hard to save themselves from themselves if you know what I mean... rights holders and…
Bally Sports Files for Chapter 11
My former employer, and frankly the very best place I ever worked (outside of my own company), has declared bankruptcy.…
The Best Sports Activation of All Time
Teaching sports marketing has given me the opportunity, if not the excuse, to look closer at specific sponsorship deals that…
Marketing Your Team to Gen Z
For us to properly address the topic at hand, let’s first clarify just who Generation Z is. Essentially, they are…
How To Be An NFL Sponsor For Less
This blog was inspired by a collateral piece I received from a mortgage broker. Admittedly, being ‘in the business’ of…
It’s High Time We Embrace CBD as a Sponsor
And so it begins … to be fair it began some time ago but a new category of advertiser has…
Tips for Making NIL Work for Your Brand
Whereas everyone seems to agree that the NCAA has fumbled on the proverbial one-yard line when it comes to anything…
The Future of Bowl Game Sponsorships
The vast changes that we’ve seen in college athletics have left their mark on this past season's bowl games. The…
The Sports Betting Arms Race
With every bet there’s a winner and a loser … right? Sports books are betting hard on acquiring customers…