Sports-Related Endorsements are a Win for Your Brand
For some 30 years, I’ve been in and around the sports media landscape in Arizona. Like any industry, the sports…
How can your brand take advantage of the venue, media, and broadcasting of your sponsorship? Reach your desired audience, and maximize your brand’s publicity with Line Drive’s guidance on sports media buying.
For some 30 years, I’ve been in and around the sports media landscape in Arizona. Like any industry, the sports…
I’m fairly certain that most of us feel that college football has changed both drastically and rapidly. This past year…
Editor's note: I wrote this blog three different times. The first two versions were full of vitriol and hate ……
Two of the Valley’s major sports franchises are moving broadcast TV platforms. The move is a seismic shake-up in the…
In my almost thirty years of sales, marketing, and sports sponsorship experience I’ve come to learn many things. If you…
The ongoing drama that is the Arizona Coyotes continues. Last week voters in Tempe rejected three ballot measures that would…
Major League Baseball is working hard to save themselves from themselves if you know what I mean... rights holders and…
My former employer, and frankly the very best place I ever worked (outside of my own company), has declared bankruptcy.…
Teaching sports marketing has given me the opportunity, if not the excuse, to look closer at specific sponsorship deals that…
For us to properly address the topic at hand, let’s first clarify just who Generation Z is. Essentially, they are…