Sometimes It’s Not About Business
I’m going to beg your indulgence here as I write a blog that’s much more personal than valuable. I understand…
Nielsen Moves the Goalposts: What New Ratings Mean for Sports Marketing
Nielsen ratings have always been the currency by which television establishes value to rights holders that ultimately sell advertising to…
Sports Rights, Streaming Fights, and What Sponsors Need to Know
The recent sports equinox of 2025 did not disappoint. It did, however, drive home an important point that sports consumption…
Time to Invest in Women’s Sports
The expansion of sports as a platform to engage vast and, therefore, valuable audiences in real time has not been…
What to Watch This Summer
I was so distracted from abnormal world events these past few years that it didn’t hit home that the Coyotes…
Sports Media is More Popular Than Ever
I recently read in one of the trades that we are currently in the ‘golden age’ for sports media. The…
Sports Marketing Success
It was the Roman philosopher Seneca who defined luck as ‘preparation meets opportunity.’ This pre-Ted Talk gold is applicable to…
Does Amazon’s Latest Move Affect Our Local Sports Teams?
The sports broadcasting landscape continues its amorphic ways as rights, money, and access change hands on a seemingly daily basis…
Sports-Related Endorsements are a Win for Your Brand
For some 30 years, I’ve been in and around the sports media landscape in Arizona. Like any industry, the sports…
A College Football Sponsorship is Still a Great Place for Your Brand
Getty Images I’m fairly certain that most of us feel that college football has changed both drastically and rapidly…