The Best Sports Activation of All Time
Teaching sports marketing has given me the opportunity, if not the excuse, to look closer at specific sponsorship deals that…
Marketing Your Team to Gen Z
For us to properly address the topic at hand, let’s first clarify just who Generation Z is. Essentially, they are…
Sports Sponsorships Can Be Terminated
The Robert Sarver story seemingly came to a head last week when the NBA announced a one-year suspension coupled with…
A Review of the AZ Sports Landscape
With the Phoenix Suns out of the playoffs, it just seems like a good time to take a step back…
Your Own Personal Utility Player
I’ve pretty much flogged the horse all the way to the glue factory on different steps you should take and…
Negotiating a Sports Sponsorship Agreement
If you’re considering an investment in sports or looking to improve the ROI of an existing sports sponsorship investment, it…
Why RECAPS are CAPITALIZED
For those of you not in the know, a sports sponsorship RECAP is a detailed document that sports teams provide…
How Youth Sports Leagues Reel In Money
A lot of time and effort is spent on pricing, selling, and executing big-money sports sponsorships. Rightfully so. I mean,…
Sponsorship During COVID-19
What do shortened seasons with no in-venue fans mean to sponsors of both collegiate and professional sports teams? Well,…
No Games, No Problem…
So I set out to write a blog that’s helpful by providing my friends with some ideas on what I’d…