Social Media Marketing Tips for Sports Teams
It’s a given that social media usage is here to stay and will continue to grow. As such, many brands,…
When to Say NO to a Sports Sponsorship
Wait, sports marketing types aren’t supposed to be dissuading brands from engaging in a sports sponsorship … right? I mean,…
Ten Important Skills for Sponsorship Sales
I am oftentimes motivated to write blogs based on personal experiences … this is one of those times. I’ll skip…
NIL: Is It The Right Play For My Business
It’s 2026 … so I had ChatGPT write a blog post on NIL for small-to-medium-sized brands. Upon review, I am…
Turning Sports Sponsorships Into Real ROI
There are few, if any, scalable marketing strategies that outperform professional and collegiate sports. Sports sponsorships at this level deliver…
Spring Training Sponsorship Strategies
It’s that time of year when roughly half of major league baseball comes to Arizona for spring training. For most…
Are Sports Sponsorships A Good Investment?
As the owner of a sports marketing company in Phoenix, I am frequently asked if investing in a local sports…
The CW Plays Ball
Last month we dived into the relatively murky waters of local sports rights. I appreciate the feedback, with many people…
What’s Next for Coyotes Sponsors?
As the owner of a sports marketing consulting firm, I occasionally need to remind myself to write dispassionately about an…
ASU Athletics Has Hit Rock Bottom
I’m going to do my best here not to sound too much like a fan. This will be hard because,…