Spring Training Sponsorship Strategies
It’s that time of year when roughly half of major league baseball comes to Arizona for spring training. For most…
Are Sports Sponsorships A Good Investment?
As the owner of a sports marketing company in Phoenix, I am frequently asked if investing in a local sports…
The CW Plays Ball
Last month we dived into the relatively murky waters of local sports rights. I appreciate the feedback, with many people…
What’s Next for Coyotes Sponsors?
As the owner of a sports marketing consulting firm, I occasionally need to remind myself to write dispassionately about an…
ASU Athletics Has Hit Rock Bottom
I’m going to do my best here not to sound too much like a fan. This will be hard because,…
How to Stand Out When Others are Stumbling as a WM Open Sponsor
I’m not here to dogpile on the WM Open, nor do I feel it’s worthwhile for me to do so…
Does Amazon’s Latest Move Affect Our Local Sports Teams?
The sports broadcasting landscape continues its amorphic ways as rights, money, and access change hands on a seemingly daily basis…
Sports-Related Endorsements are a Win for Your Brand
For some 30 years, I’ve been in and around the sports media landscape in Arizona. Like any industry, the sports…
A College Football Sponsorship is Still a Great Place for Your Brand
Getty Images I’m fairly certain that most of us feel that college football has changed both drastically and rapidly…
The Best Sports Activation of All Time
Teaching sports marketing has given me the opportunity, if not the excuse, to look closer at specific sponsorship deals that…