Turning Sports Sponsorships Into Real ROI
There are few, if any, scalable marketing strategies that outperform professional and collegiate sports. Sports sponsorships at this level deliver…
Sports Rights, Streaming Fights, and What Sponsors Need to Know
The recent sports equinox of 2025 did not disappoint. It did, however, drive home an important point that sports consumption…
Sports and Charity: How Brands Win By Giving Back
There are a total of eleven (11) professional sports teams operating in the Phoenix (5) and Seattle (6) markets. These…
Time to Invest in Women’s Sports
The expansion of sports as a platform to engage vast and, therefore, valuable audiences in real time has not been…
How NIL is Affecting Non-Revenue Sports
For the past four years, colleges of all sizes have been struggling with the impact of NIL on their athletic…
Sports Media is More Popular Than Ever
I recently read in one of the trades that we are currently in the ‘golden age’ for sports media. The…
Spring Training Sponsorship Strategies
It’s that time of year when roughly half of major league baseball comes to Arizona for spring training. For most…
The Fiesta Bowl is a Great Sports Sponsorship Opportunity
Local brands have no shortage of sports sponsorship options in the Phoenix market. These options include three major league franchises…
What’s Next for Coyotes Sponsors?
As the owner of a sports marketing consulting firm, I occasionally need to remind myself to write dispassionately about an…
ASU Athletics Has Hit Rock Bottom
I’m going to do my best here not to sound too much like a fan. This will be hard because,…