No Games, No Problem…
So I set out to write a blog that’s helpful by providing my friends with some ideas on what I’d…
Sports Marketing Ideas During COVID-19
Not gonna lie, it was easier for me to write tips for my ReThinc clients than it was for me…
On the Road Again
One of the more exciting parts of working in the sports industry is the opportunity to organize client road trips…
Winning Isn’t Everything
Sports sponsorship sales professionals will be the first to tell (and perhaps the only people to tell you) that winning…
Score One For The Fiesta Bowl
The Valley of the Sun is blessed to have teams in all four major professional sports as well as a…
SB 206 Doesn’t Have to Ruin College Sports
The furor over the recent passing of California’s SB 206 law is rightfully justified. The NCAA has been backed into…
A Wise Investment
Sinclair Broadcast Group recently closed on a $10.6 billion-dollar purchase of FOX Sports regional networks that includes FOX Sports Arizona,…
Sports Hedges its Future
Sports technology has brought so much change to the games we love. The reality is that time changes everything and…
10 Tips for New Sports Sellers
The rapidly changing media landscape has many broadcasting companies struggling to attract and retain new sales talent. The same can…
Team Sponsorship Vs Broadcast Deal
The opportunities to affiliate your brand with a team are varied and layered. A given brand could invest with a…