10 Things to Consider Before Buying an Event Sponsorship
Event sponsorship can be a great opportunity for a brand to showcase a product, expand market awareness, and gather important…
How Youth Sports Leagues Reel In Money
A lot of time and effort is spent on pricing, selling, and executing big-money sports sponsorships. Rightfully so. I mean,…
Master Your Sports Endorsements
Most of us that watched Tiger Woods' victory last Sunday likely marveled at his ability, relished the fortunes that day…
Signing a Deal for Sports Sponsorship
Next time you’re at a sporting event, stop to count (and potentially appreciate) all the sponsorship signs you see. Depending…
Sports… It’s Complicated
Sports most certainly provides a great environment to engage consumers with your brand. The beneficial attributes of sports marketing include…
Naming Rights 101
A sponsorship cancellation in our business is always a bad thing. It was definitely an interesting moment when the University…