Sports Media is More Popular Than Ever
I recently read in one of the trades that we are currently in the ‘golden age’ for sports media. The…
Sports Marketing Success
It was the Roman philosopher Seneca who defined luck as ‘preparation meets opportunity.’ This pre-Ted Talk gold is applicable to…
Does Amazon’s Latest Move Affect Our Local Sports Teams?
The sports broadcasting landscape continues its amorphic ways as rights, money, and access change hands on a seemingly daily basis…
Sports-Related Endorsements are a Win for Your Brand
For some 30 years, I’ve been in and around the sports media landscape in Arizona. Like any industry, the sports…
A College Football Sponsorship is Still a Great Place for Your Brand
Getty Images I’m fairly certain that most of us feel that college football has changed both drastically and rapidly…
Suns and Diamondbacks Have New TV Rights Holders
Getty Images Two of the Valley’s major sports franchises are moving broadcast TV platforms. The move is a seismic…
Do Your Research When It Comes to Sports Sponsorships
In my almost thirty years of sales, marketing, and sports sponsorship experience I’ve come to learn many things. If you…
How a NO Vote Affects the Phoenix Sports Market
The ongoing drama that is the Arizona Coyotes continues. Last week voters in Tempe rejected three ballot measures that would…
The Business Effects of a Shorter MLB Game
Major League Baseball is working hard to save themselves from themselves if you know what I mean... rights holders and…
Bally Sports Files for Chapter 11
My former employer, and frankly the very best place I ever worked (outside of my own company), has declared bankruptcy…