Team Sponsorship Vs Broadcast Deal
The opportunities to affiliate your brand with a team are varied and layered. A given brand could invest with a…
Signing a Deal for Sports Sponsorship
Next time you’re at a sporting event, stop to count (and potentially appreciate) all the sponsorship signs you see. Depending…
Making the Cut
I pulled the plug … (kind of). I have no cable or satellite provider in the Flagstaff office where I’ll…
A Change Up For Sports on Television
There’s no question that change is happening in the way we consume television. It’s fair to say that the preponderance…
Naming Rights 101
A sponsorship cancellation in our business is always a bad thing. It was definitely an interesting moment when the University…
Sports Buying Game for Phoenix TV
Tuesday, February 7th… a relatively normal day; up at 5am, gym, full days’ work and home around 6:30 that evening…