The Future of Bowl Game Sponsorships
The vast changes that we’ve seen in college athletics have left their mark on this past season's bowl games. The…
NIL’s Impact on College Sponsorships
I think everyone remains confused as to just how the new NIL (name, image, likeness) rules are going to work…
Score One For The Fiesta Bowl
The Valley of the Sun is blessed to have teams in all four major professional sports as well as a…
SB 206 Doesn’t Have to Ruin College Sports
The furor over the recent passing of California’s SB 206 law is rightfully justified. The NCAA has been backed into…
Cashing In On College Bowl Games
I have zero doubt that I’m in an ever-shrinking minority of college football fans who long for the days of…