Sports… It’s Complicated
Sports most certainly provides a great environment to engage consumers with your brand. The beneficial attributes of sports marketing include…
Innovation for Sports Marketing Success
“That’s because he’s been at his job for a long time and he’s executing, not innovating…” These words were said…
Tips for a Career in Sports Media
This month, I’m not going to write about a particular sponsorship asset or a trend that may be impacting our…
Is Gambling a Game Changer? You Bet It Is
Last week, a Canadian company called The Stars Group purchased a European entity called Sky Betting and Gaming for a…
How the NBA is Monetizing Technology
I think it’s safe to say that beyond eSports, the NBA is probably the most progressive professional sports league when…
The Spring Training Sponsorship Conundrum
As I sit here working on my sunburn, hot dog, and second draft beer, I can’t help but think that…
How the Tax Bill Will Affect Ticket Sales
The new tax bill recently passed by Congress contains an interesting wrinkle that I think was somewhat lost in the…
Cashing In On College Bowl Games
I have zero doubt that I’m in an ever-shrinking minority of college football fans who long for the days of…
The Future of Sports Marketing is Now
The future is always interesting to speculate on. It will be especially interesting to see what the future of sports…
Standing Up Against Taking A Knee
I am hopeful that NFL's situation with taking a knee during the national anthem goes away soon. Some people may…