A Review of Phoenix’s Sports Portfolio
As we watched the last minutes of the sports game that was 2018 wind down, the fans of Phoenix's sports…
Facebook Sports.. What’s Next?
I don’t want to be overly dramatic when I say we are living in a significantly compelling time in history…
Signing a Deal for Sports Sponsorship
Next time you’re at a sporting event, stop to count (and potentially appreciate) all the sponsorship signs you see. Depending…
Sports… It’s Complicated
Sports most certainly provides a great environment to engage consumers with your brand. The beneficial attributes of sports marketing include…
Innovation for Sports Marketing Success
“That’s because he’s been at his job for a long time and he’s executing, not innovating…” These words were said…
Tips for a Career in Sports Media
This month, I’m not going to write about a particular sponsorship asset or a trend that may be impacting our…
Is Gambling a Game Changer? You Bet It Is
Last week, a Canadian company called The Stars Group purchased a European entity called Sky Betting and Gaming for a…
How the NBA is Monetizing Technology
I think it’s safe to say that beyond eSports, the NBA is probably the most progressive professional sports league when…
The Spring Training Sponsorship Conundrum
As I sit here working on my sunburn, hot dog, and second draft beer, I can’t help but think that…
How the Tax Bill Will Affect Ticket Sales
The new tax bill recently passed by Congress contains an interesting wrinkle that I think was somewhat lost in the…