Tips for Making NIL Work for Your Brand
Whereas everyone seems to agree that the NCAA has fumbled on the proverbial one-yard line when it comes to anything…
10 Things to Consider Before Buying an Event Sponsorship
Event sponsorship can be a great opportunity for a brand to showcase a product, expand market awareness, and gather important…
Why Some Sports Sponsorship Activations Don’t Work
My former marriage counselor advised me to avoid words like ‘always’ and ‘never’ … I’m not sure how she would…
Time to Rally
If there’s one thing that’s always been consistent about sports, it’s that it brings people together. Being a fan is…
Master Your Sports Endorsements
Most of us that watched Tiger Woods' victory last Sunday likely marveled at his ability, relished the fortunes that day…
Let Social Media Throw Your Pitch
As some of you may know I work for two companies … a very successful digital ad agency and an…
This Year’s Scouting Report on Sponsorships
Sports sponsorships in Arizona can vary greatly in complexity, execution and size of the investment. With a wide array of…
A Winning Partnership With A Losing Team
In sports you often times use the previous play to set up your next one. Last month we talked about…
Sports Marketing 101
A rapidly shifting media landscape has made sports sponsorships a more attractive investment for companies looking to retain or acquire…