Ticketing Apps … Foul or Fair?
For those of you not keeping score, a lot has changed in the world of professional sports over the past…
Sports Sponsorships Can Be Terminated
The Robert Sarver story seemingly came to a head last week when the NBA announced a one-year suspension coupled with…
How To Be An NFL Sponsor For Less
This blog was inspired by a collateral piece I received from a mortgage broker. Admittedly, being ‘in the business’ of…
It’s High Time We Embrace CBD as a Sponsor
And so it begins … to be fair it began some time ago but a new category of advertiser has…
Tips for Making NIL Work for Your Brand
Whereas everyone seems to agree that the NCAA has fumbled on the proverbial one-yard line when it comes to anything…
10 Things to Consider Before Buying an Event Sponsorship
Event sponsorship can be a great opportunity for a brand to showcase a product, expand market awareness, and gather important…
Why Some Sports Sponsorship Activations Don’t Work
My former marriage counselor advised me to avoid words like ‘always’ and ‘never’ … I’m not sure how she would…
Time to Rally
If there’s one thing that’s always been consistent about sports, it’s that it brings people together. Being a fan is…
Master Your Sports Endorsements
Most of us that watched Tiger Woods' victory last Sunday likely marveled at his ability, relished the fortunes that day…
Let Social Media Throw Your Pitch
As some of you may know I work for two companies … a very successful digital ad agency and an…