Think Cable/Satellite
After a handful of attempts, I’ve given up on trying to make per-subscriber fees for subscription television services interesting (think…
A Wise Investment
Sinclair Broadcast Group recently closed on a $10.6 billion-dollar purchase of FOX Sports regional networks that includes FOX Sports Arizona,…
Team Sponsorship Vs Broadcast Deal
The opportunities to affiliate your brand with a team are varied and layered. A given brand could invest with a…
Sports… It’s Complicated
Sports most certainly provides a great environment to engage consumers with your brand. The beneficial attributes of sports marketing include…
Making the Cut
I pulled the plug … (kind of). I have no cable or satellite provider in the Flagstaff office where I’ll…
A Winning Partnership With A Losing Team
In sports you often times use the previous play to set up your next one. Last month we talked about…
Sports Marketing 101
A rapidly shifting media landscape has made sports sponsorships a more attractive investment for companies looking to retain or acquire…