Why Some Sports Sponsorship Activations Don’t Work
My former marriage counselor advised me to avoid words like ‘always’ and ‘never’ … I’m not sure how she would…
A Positive Projection
Let me be the first to tell you that I’m getting sick of writing about COVID and sports. But after…
The Spring Training Sponsorship Conundrum
As I sit here working on my sunburn, hot dog, and second draft beer, I can’t help but think that…
Is VR the Next Big Thing in Sports?
If you follow my posts on Facebook you’ll see quite a bit on virtual reality (VR) and what role it’s…
Naming Rights 101
A sponsorship cancellation in our business is always a bad thing. It was definitely an interesting moment when the University…