A Review of the AZ Sports Landscape
Source: Getty Images With the Phoenix Suns out of the playoffs, it just seems like a good time to take…
Your Own Personal Utility Player
I’ve pretty much flogged the horse all the way to the glue factory on different steps you should take and…
10 Things to Consider Before Buying an Event Sponsorship
Event sponsorship can be a great opportunity for a brand to showcase a product, expand market awareness, and gather important…
Negotiating a Sports Sponsorship Agreement
If you’re considering an investment in sports or looking to improve the ROI of an existing sports sponsorship investment, the…
The Future of Bowl Game Sponsorships
The vast changes that we’ve seen in college athletics have left their mark on this past season's bowl games. The…
Why RECAPS are CAPITALIZED
For those of you not in the know, a sports sponsorship RECAP is a detailed document that sports teams provide…
Why Some Sports Sponsorship Activations Don’t Work
My former marriage counselor advised me to avoid words like ‘always’ and ‘never’ … I’m not sure how she would…
The Sports Betting Arms Race
With every bet there’s a winner and a loser … right? Sports books are betting hard on acquiring customers…
NIL’s Impact on College Sponsorships
I think everyone remains confused as to just how the new NIL (name, image, likeness) rules are going to work…
When Preparation Meets Opportunity
Although it’s been attributed to many, it was the Roman philosopher, Seneca, who first stated that “luck is what happens…