The Best Sports Activation of All Time
Teaching sports marketing has given me the opportunity, if not the excuse, to look closer at specific sponsorship deals that…
Marketing Your Team to Gen Z
For us to properly address the topic at hand, let’s first clarify just who Generation Z is. Essentially, they are…
How To Be An NFL Sponsor For Less
This blog was inspired by a collateral piece I received from a mortgage broker. Admittedly, being ‘in the business’ of…
It’s High Time We Embrace CBD as a Sponsor
And so it begins … to be fair it began some time ago but a new category of advertiser has…
Tips for Making NIL Work for Your Brand
Whereas everyone seems to agree that the NCAA has fumbled on the proverbial one-yard line when it comes to anything…
The Future of Bowl Game Sponsorships
The vast changes that we’ve seen in college athletics have left their mark on this past season's bowl games. The…
The Sports Betting Arms Race
With every bet there’s a winner and a loser … right? Sports books are betting hard on acquiring customers…
A Positive Projection
Let me be the first to tell you that I’m getting sick of writing about COVID and sports. But after…
Don’t Text and Cheer
It’s a gross understatement to say that the COVID-19 pandemic has totally F’d the world of sports as we know…
Society is Changing. What About Sports?
The day before and the day after the MLB All-Star Game are known to sports fans as the worst days…