Does Amazon’s Latest Move Affect Our Local Sports Teams?
The sports broadcasting landscape continues its amorphic ways as rights, money, and access change hands on a seemingly daily basis…
Sports-Related Endorsements are a Win for Your Brand
For some 30 years, I’ve been in and around the sports media landscape in Arizona. Like any industry, the sports…
A College Football Sponsorship is Still a Great Place for Your Brand
Getty Images I’m fairly certain that most of us feel that college football has changed both drastically and rapidly…
The Best Sports Activation of All Time
Teaching sports marketing has given me the opportunity, if not the excuse, to look closer at specific sponsorship deals that…
Marketing Your Team to Gen Z
For us to properly address the topic at hand, let’s first clarify just who Generation Z is. Essentially, they are…
Sports Sponsorships Can Be Terminated
The Robert Sarver story seemingly came to a head last week when the NBA announced a one-year suspension coupled with…
A Review of the AZ Sports Landscape
Source: Getty Images With the Phoenix Suns out of the playoffs, it just seems like a good time to take…
Your Own Personal Utility Player
I’ve pretty much flogged the horse all the way to the glue factory on different steps you should take and…
Negotiating a Sports Sponsorship Agreement
If you’re considering an investment in sports or looking to improve the ROI of an existing sports sponsorship investment, the…
Why RECAPS are CAPITALIZED
For those of you not in the know, a sports sponsorship RECAP is a detailed document that sports teams provide…