Sports-Related Endorsements are a Win for Your Brand
For some 30 years, I’ve been in and around the sports media landscape in Arizona. Like any industry, the sports…
A College Football Sponsorship is Still a Great Place for Your Brand
I’m fairly certain that most of us feel that college football has changed both drastically and rapidly. This past year…
The Effect of Conference Realignment on Sponsors
Editor's note: I wrote this blog three different times. The first two versions were full of vitriol and hate ……
Suns and Diamondbacks Have New TV Rights Holders
Two of the Valley’s major sports franchises are moving broadcast TV platforms. The move is a seismic shake-up in the…
Do Your Research When It Comes to Sports Sponsorships
In my almost thirty years of sales, marketing, and sports sponsorship experience I’ve come to learn many things. If you…
How a NO Vote Affects the Phoenix Sports Market
The ongoing drama that is the Arizona Coyotes continues. Last week voters in Tempe rejected three ballot measures that would…
The Business Effects of a Shorter MLB Game
Major League Baseball is working hard to save themselves from themselves if you know what I mean... rights holders and…
A Review of the AZ Sports Landscape
With the Phoenix Suns out of the playoffs, it just seems like a good time to take a step back…
Think Cable/Satellite
After a handful of attempts, I’ve given up on trying to make per-subscriber fees for subscription television services interesting (think…
A Wise Investment
Sinclair Broadcast Group recently closed on a $10.6 billion-dollar purchase of FOX Sports regional networks that includes FOX Sports Arizona,…