A Review of the AZ Sports Landscape
With the Phoenix Suns out of the playoffs, it just seems like a good time to take a step back…
How can your brand take advantage of the venue, media, and broadcasting of your sponsorship? Reach your desired audience, and maximize your brand’s publicity with Line Drive’s guidance on sports media buying.
With the Phoenix Suns out of the playoffs, it just seems like a good time to take a step back…
After a handful of attempts, I’ve given up on trying to make per-subscriber fees for subscription television services interesting (think…
Sinclair Broadcast Group recently closed on a $10.6 billion-dollar purchase of FOX Sports regional networks that includes FOX Sports Arizona,…
The opportunities to affiliate your brand with a team are varied and layered. A given brand could invest with a…
Next time you’re at a sporting event, stop to count (and potentially appreciate) all the sponsorship signs you see. Depending…
I pulled the plug … (kind of). I have no cable or satellite provider in the Flagstaff office where I’ll…
There’s no question that change is happening in the way we consume television. It’s fair to say that the preponderance…
A sponsorship cancellation in our business is always a bad thing. It was definitely an interesting moment when the University…
Tuesday, February 7th… a relatively normal day; up at 5am, gym, full days’ work and home around 6:30 that evening…