Sports-Related Endorsements are a Win for Your Brand
For some 30 years, I’ve been in and around the sports media landscape in Arizona. Like any industry, the sports…
How can your brand take advantage of the venue, media, and broadcasting of your sponsorship? Reach your desired audience, and maximize your brand’s publicity with Line Drive’s guidance on sports media buying.
For some 30 years, I’ve been in and around the sports media landscape in Arizona. Like any industry, the sports…
I’m fairly certain that most of us feel that college football has changed both drastically and rapidly. This past year…
Editor's note: I wrote this blog three different times. The first two versions were full of vitriol and hate ……
Two of the Valley’s major sports franchises are moving broadcast TV platforms. The move is a seismic shake-up in the…
In my almost thirty years of sales, marketing, and sports sponsorship experience I’ve come to learn many things. If you…
The ongoing drama that is the Arizona Coyotes continues. Last week voters in Tempe rejected three ballot measures that would…
Major League Baseball is working hard to save themselves from themselves if you know what I mean... rights holders and…
With the Phoenix Suns out of the playoffs, it just seems like a good time to take a step back…
After a handful of attempts, I’ve given up on trying to make per-subscriber fees for subscription television services interesting (think…
Sinclair Broadcast Group recently closed on a $10.6 billion-dollar purchase of FOX Sports regional networks that includes FOX Sports Arizona,…