Why Some Sports Sponsorship Activations Don’t Work
My former marriage counselor advised me to avoid words like ‘always’ and ‘never’ … I’m not sure how she would…
When Preparation Meets Opportunity
Although it’s been attributed to many, it was the Roman philosopher, Seneca, who first stated that “luck is what happens…
The Return of the Fan
Sports teams are working diligently to get their world back to normal by opening their stadiums back up to a…
No Games, No Problem…
So I set out to write a blog that’s helpful by providing my friends with some ideas on what I’d…
Sports Marketing Ideas During COVID-19
Not gonna lie, it was easier for me to write tips for my ReThinc clients than it was for me…
Winning Isn’t Everything
Sports sponsorship sales professionals will be the first to tell (and perhaps the only people to tell you) that winning…
How the NBA is Monetizing Technology
I think it’s safe to say that beyond eSports, the NBA is probably the most progressive professional sports league when…
How Sponsors Can Drive Ticket Sales
In the past 3-5 years professional and collegiate sports have seen a decline in overall attendance. Experts cite things like…