Ed Olsen, Author at Line Drive Sports Marketing

Let Social Media Throw Your Pitch

As some of you may know I work for two companies … a very successful digital ad agency and an…

There’s no question that change is happening in the way we consume television. It’s fair to say that the preponderance…

A sponsorship cancellation in our business is always a bad thing. It was definitely an interesting moment when the University…

Tuesday, February 7th… a relatively normal day; up at 5am, gym, full days’ work and home around 6:30 that evening…

Arizona is home to some of the best ‘one-off’ sporting events that college and professional sports has to offer. The…

Sports sponsorships in Arizona can vary greatly in complexity, execution and size of the investment. With a wide array of…

Dear Santa, I know I haven’t written you in almost 45 years now, but after watching all these Christmas movies…

In the past 3-5 years professional and collegiate sports have seen a decline in overall attendance. Experts cite things like…

In sports you often times use the previous play to set up your next one. Last month we talked about…

The Diamondback’s season is most certainly falling short of expectations. Sitting in last place in their division and having one…