Is VR the Next Big Thing in Sports?
If you follow my posts on Facebook you’ll see quite a bit on virtual reality (VR) and what role it’s…
Let Social Media Throw Your Pitch
As some of you may know I work for two companies … a very successful digital ad agency and an…
A Change Up For Sports on Television
There’s no question that change is happening in the way we consume television. It’s fair to say that the preponderance…
Naming Rights 101
A sponsorship cancellation in our business is always a bad thing. It was definitely an interesting moment when the University…
Sports Buying Game for Phoenix TV
Tuesday, February 7th… a relatively normal day; up at 5am, gym, full days’ work and home around 6:30 that evening…
Walk Off Your One-Off
Arizona is home to some of the best ‘one-off’ sporting events that college and professional sports has to offer. The…
This Year’s Scouting Report on Sponsorships
Sports sponsorships in Arizona can vary greatly in complexity, execution and size of the investment. With a wide array of…
Dear Santa
Dear Santa, I know I haven’t written you in almost 45 years now, but after watching all these Christmas movies…
How Sponsors Can Drive Ticket Sales
In the past 3-5 years professional and collegiate sports have seen a decline in overall attendance. Experts cite things like…
A Winning Partnership With A Losing Team
In sports you often times use the previous play to set up your next one. Last month we talked about…