The Future of Sports Marketing is Now
The future is always interesting to speculate on. It will be especially interesting to see what the future of sports…
Standing Up Against Taking A Knee
I am hopeful that NFL's situation with taking a knee during the national anthem goes away soon. Some people may…
Making the Cut
I pulled the plug … (kind of). I have no cable or satellite provider in the Flagstaff office where I’ll…
How We Can All Win
There’s a lot to criticize in the world of sports; ridiculous contracts, huge egos, abrasive personalities, skyrocketing ticket prices and…
Is VR the Next Big Thing in Sports?
If you follow my posts on Facebook you’ll see quite a bit on virtual reality (VR) and what role it’s…
Let Social Media Throw Your Pitch
As some of you may know I work for two companies … a very successful digital ad agency and an…
A Change Up For Sports on Television
There’s no question that change is happening in the way we consume television. It’s fair to say that the preponderance…
Naming Rights 101
A sponsorship cancellation in our business is always a bad thing. It was definitely an interesting moment when the University…
Sports Buying Game for Phoenix TV
Tuesday, February 7th… a relatively normal day; up at 5am, gym, full days’ work and home around 6:30 that evening…
Walk Off Your One-Off
Arizona is home to some of the best ‘one-off’ sporting events that college and professional sports has to offer. The…